The BEST movie on {marketing} strategy I’ve seen..
Feb 24th, 2007 by Vikram Rajan
Ever wonder how Bush won … “again”? No president has ever been re-elected with such low approval ratings. All it took was the right strategy… a new documentary DVD reveals how it happened through candid interviews from both sides.
Personal brand marketing strategy goes hand-in-hand with political campaign strategy!
In my audiobook INSTANT BUZZ, I actually reveal one of the most Influential books on the Bush campaign, as quoted by the RNC Chairman Ken Mehlman. It’s referenced by Matthew Dowd (Chief Strategist Bush 2004 Campaign) as he’s interviewed in this great interview-driven documentary:
In Fall 2006, film makers, James D. Stern & Adam Del Deo, released “…So Goes the Nation” through IFCfilms. It recently came out on DVD; watch it!! Study it!! And tell others… I think it’s the next best Secret. Last night, I saw the documentary three times in a row… including the directors’ behind-the-scenes commentary.
Sadly the DVD (and the trailer below) is packaged in typical “pro-liberal/anti-Bush” garb (obviously that didn’t stop me). But the movie is so much better than propaganda.
Camera crews {in typical realityTV form} follow 4 everyday campaigners through their trials and tribulations in the most pivotal state in the election (Ohio): 2 on the Kerry 2004 side, and 2 for the Bush Campaign 2004. As an activist who’s dedicated years to grassroots organizing, it was very reassuring to me.
While this narrative provided great suspense (even though we all know the ending), I loved the interviews: 8 TOP INSIDERS ON BOTH THE KERRY CAMPAIGN & THE BUSH CAMPAIGN GAVE CANDID INTERVIEWS on “What in the world were they thinking????”: ~1~ Mary Beth Cahill - Kerry Campaign Manager ~2~ Ken Mehlman - Bush 2004 Campaign Manager ~3~ Matthew Dowd - Chief Strategist Bush 2004 Campaign ~4~ Mark McKinnon - Media Director for Bush 2004 Campaign ~5~ Terry McAuliffe - Democratic National Committee Chairman ~6~ Tad Devine - Communications Director for Kerry Campaign ~7~ Ed Gillespie - Republican National Committee Chairman ~8~ Paul Begata - Clinton campaign advisor (former co-host of CNN CrossFire)
Both sides explore one of the most important marketing strategy decisions: PERSUASION or MOTIVATION? Which won?
Click to BUY THE DVD
Documentary Trailer:
Listen to one of my favorite parts of “…So Goes the Nation” in my podcast. Mark McKinnon, Bush Media Strategist, describes how he set up Kerry to blunder!
~Watch ‘…So Goes the Nation’ & share it as a gift.
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