Google’s new Ad program: Pay only for closings!
Mar 23rd, 2007 by Vikram Rajan
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Right now with Google Adwords, you pay for every click… whether or not your “prospect” calls you, e-mails you, fills out a form, … or does nothing and leaves after 5 seconds, or if it’s your competitor checking you out.
Google has just launched a “beta test” of their new PAY-PER-ACTION program. The ‘action’ can be anything… a page view, a filled-out form, or a sale… for instance, of my audio-book INSTANT BUZZ. I just signed up to give Google a percentage of any quick sales of my book.
Of course, the response is overwhelming: The test is only open for current Adwords customers (which is just $5 to start and takes a few minutes to set up). You can read more about Google’s P-P-A beta program by clicking here.
It’s very similar to current “managed affiliate marketing” models (like LinkShare, CommissionJunction)… except that it leverages Google’s search dominance and “content network” of websites who show Google ads. Got questions? Want help with your Google marketing. Let’s chat; give me a call: (516) 642-4100.
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