Is your ad doing what you want it to?
Mar 29th, 2007 by Vikram Rajan
Advertisements - be in printed, audio (radio), video (tv) - or any other collaterals should achieve your goal. Some marketing collaterals are meant to position your brand with the right target community. Others are meant to actively generate leads right away.My latest podcast quickly talks about the two types of focus an ad, brochure, website, or postcard can have. I also cite quick thumb-rules for you to make the necessary improvements to achieve the right result.
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