the Sanjaya effect
Apr 19th, 2007 by Vikram Rajan
—- I just wrote an e-mail to a client giving some advice………………………..
Your website, and e-newsletter, are examples of the kind of attention you can gain from having well-designed impressions. Your business card must earn respect by the conservative, traditional, and old fashioned - it’s expected from a lawyer; you know that.
Going against a strong expectation is a contradiction that may bring on the wrong sort of attention: I’m calling it “the Sanjaya effect.” However, on that note, with the right personality… you too can pull it off. How much do you want to leverage your personality?
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