The other day I was walking to the subway in Manhattan and I noticed a Commerce Bank storefront: "FREE DOGGY TREATS... please bring in your dog!" Commerce bank has destroyed yet another "stupid rule."
Most banks don't allow customers to bring in their pet dogs.
Many Manhattanites love to go for a walk with their dog and do errands - like banking - along the way. What an annoyance to have to leave loved ones outside!! Or to make a special trip to the bank.
Well, Commerce Bank has targeted the community of dog lovers/owners in a clever way: No strings attached, dog lovers can treat their loved one... And perhaps do a little banking as well! (Unfortunately, for them, they did not advertise this on their website.)
Communities are populations who think alike, regularly congregate, enjoy spending time with one another, & talk to each other -- especially about products/services that cater to their special needs... let's see if Commerce's offer pollinates through the dog lover Community.
There are 6 specific factors that will help you choose the right target market & niche Community for you Personal Brand of service. Other posts go into 'em. Or just ask me to send you the PDF worksheet.
Have you been able to target a frustrated, yet overlooked Community population of clients? Are you part of a frustrated, yet overlooked Community? Who is catering to you?
