Why would a Dentist want to target Limo Owners?
May 30th, 2007 by Vikram Rajan
Last night I spoke in front of the Nassau/Suffolk Limo Association; it’s not my typical crowd. But Matt Silver, VP of the group & awesome networker, invited me to speak about Marketing. Maybe I had something to offer.
I invited one of my clients, a cosmetic dentist, to come on by, with targeted postcards in hand. I presented my 6 Conditions for Community Momentum as featured in my new audio-book Sales Momentum (to be released next week - woohoo).
While I was describing the 2nd Condition, I mentioned my blog post about Commerce Bank. I then asked the crowd of Limo/Black Car Owners, “Why would a Dentist want to develop Relationships with you guys???”
Nobody had a clue. So I asked the doc to give the answer. Folks were still bewildered… so I prompted the audience to think out-of-the-box:
‘Tis the season… Proms? Weddings? Engagements? Graduations?
Aren’t limo owners & cosmetic dentists complementary businesses? Sure, the specific cross-promotion details still need to be worked out privately, creatively, and politely… but out-of-the-box relationships were sparked.
Are you targeting the same broad, generic, mass population as everybody else? With the questions I ask you in Sales Momentum, you’ll see how your Personal Brand can attract more and more qualified prospects in less and less time.
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