PRACTICE MARKETING blog

For all its appeal, if all you’re doing is building your personal brand then you’re half-assed.

It’s funny:  I came to the world of personal branding originally against the notion.  My consulting firm helps small-business owners develop strategies to create leverage:  That is, to create a business that simply is not co-dependent on the owner’s personal time.  From the looks of it, Personal Branding positions people to want YOU — and not anybody else. If your business or income streams would come to a screeching halt when you’re not actively working (on vacation, in the hospital, distracted by other projects), then well, that really sucks!  (That’s why personal branding for career advancement is half-assed.)

Bottom-line, if all we have is our personal brands … then while your ego can inflate indefinitely… our time-based income is extremely limited.  The point is to develop a reputation so powerful that we can then endorse other products & people, upon our personal brand platform.  That is, we should Leverage our Personal Brand!

We need to develop a Full-Spectrum Personal Brand™:  One that begins with our own reputation.  But then brands other products, platforms, and ultimately, other people.  Our legacy is through the other people we uplift.

The first step is to yes, focus on your personal brand marketing.  As you maximize your time…

Then develop intellectual property (audio, videos, etc.) that create income based on your personal brand.

Once you develop a business model that can expand with other people.  We can use the Personal Brand Marketing Formula ™ to help you grow your practice beyond your time.   In fact, the beauty of creating a franchise or license is that you’re able to leverage OPM in addition to OPPB (other people’s personal brands).  But that will come in time:  First things first… let’s get back to our personal brand marketing