Wikipedia your personal brand (ethically)
Jul 13th, 2007 by Vikram Rajan
I was with friends 2 nights ago… and the neo-verbs “to Google” & “to Wikipedia” (as in “…just Wikipedia that!”) were being thrown around left and right.
Personally, I use Wikipedia when I really want to be schooled a subject… just like how I used to use a bulky set of Encyclopedia Britannica (aah, the Internet). Compared to Wikipedia, Google amounts to the proverbial bathroom wall: Wikipedia cuts through the bullshit.
When you’re Googling a subject… have you noticed that the Wikipedia page pops up nearly #1?? So from a “personal brand SEO” (or on-line reputation management) perspective, growing a Wikipedia page would be awesome.
PLUS, a Wikipedia article page about your personal brand leverages the credibility Wikipedia has created – and actively maintains. Wikipedia is authoritative: It is governed & edited.
Peter Drucker has one. Tom Peters has one. Robert Kiyosaki has one. I love that Russell Simmons and Rick Rubin have ‘em. Even Malcolm Gladwell has one. Yes, Michael Jordan has one. And of course Oprah has one.
Will you also have a Wikipedia article page about your personal brand?
HOW CAN YOU grow your Wikipedia references?
CLICK TO READ, “How to Wikipedia your personal brand… in 6 steps!”
This is an in-depth 6-page guide to do so ethically. I’ve distilled Wikipedia policies into steps & thumb-rules: Instead of reading, you may prefer to stream the audio in the background (so you can do something else). Or download the mp3 podcast for later.
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Wikipedia spent a lot of money purchasing the top spot. I actually think that hurts the credibility because it’s not natural.
actually, I’m referring to the natural context searches where Wikipedia tends to come up high: Their keywords are naturally relevant, plus people link to their articles often.
They may also pay for adwords.Google.com… and as an advertiser, I don’t think think advertising your services hurts credibility.
Not only does spending money to purchase display advertising (in any media) help generate prospects, it also helps with brand recognition.
I can provide consulting for web site owners how to optimize their sites to be found on all search engines for the keywords your visitors are looking for you.
thank you tom v