Everything you do on-line is public… family matters
Aug 7th, 2007 by Vikram Rajan
After the on-line magazine, Slate, “outted” her (click to read article)… Rudy Giuliani’s daughter Caroline left the political fanclub for Barack Obama, “One Million Strong for Barack” on her Facebook profile. Who knows who she plans on voting for… but this isn’t a good sign for Rudy’s personal brand.
Caroline and Rudy have had a rocky relationship, and it’s sad that her private life will now be dragged into the public realm. Regardless, she should be smart enough to know the media will be watching (after all, she goes to Harvard).
But Caroline is not at fault… after all, she may be voting for a better presidential candidate. Rudy should know that family always matters.
The value of personal brand can be measured by the strength of our closest relationships. And no, Rudy, quantity doesn’t count more than quality!
I hope we can all value family beyond its personal brand value.
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I hope she knows you took a screen shot of her facebook profile vik. Reputation management is quite important these days.
actually the Slate writer took the screen shot.
Online profiles and social networking sites are a great tool for building your online brand, but as this case shows, they really are a double-edged sword.
Google makes it hard to keep private and public life separate these days, and it’s not always your own brand that can be hurt by careless online actions: Rudy must be seething about this.
It’s a difficult balance to maintain: Caroline should be free to express her own personality, authentically, online. If she’s supporting Barack because she truly believes him to be the best candidate, then bad luck Rudy. But if it’s just a way of getting at her father, then she may find that in the long run the damage will land closer to home