Comments on: Mascot Branding http://vik.podbean.com/2007/09/05/mascot-branding/ How lawyers, accountants, & financial advisors can practice marketing personal brands, within codes of ethics & compliance. Fri, 05 Dec 2008 13:25:50 +0000 http://podbean.com/?v=3.2 by: Brittany Mosley http://vik.podbean.com/2007/09/05/mascot-branding/#comment-56231 Tue, 23 Oct 2007 16:20:46 +0000 http://vik.podbean.com/2007/09/05/mascot-branding/#comment-56231 My name is Brittany Mosley and I am doing a project on creating a mascot for Mountain Dew. I need a professional who has experience in creating anthropomorphic characters or mascots. I was also wondering where your college's mascot was created. I need to interview someone to help me create my character or mascot. I would truely appreciate if you could contact me back as soon as possible. My name is Brittany Mosley and I am doing a project on creating a mascot for Mountain Dew. I need a professional who has experience in creating anthropomorphic characters or mascots. I was also wondering where your college’s mascot was created. I need to interview someone to help me create my character or mascot. I would truely appreciate if you could contact me back as soon as possible.

]]> by: Kris http://vik.podbean.com/2007/09/05/mascot-branding/#comment-50681 Thu, 20 Sep 2007 12:50:22 +0000 http://vik.podbean.com/2007/09/05/mascot-branding/#comment-50681 As a branding and activation specialist I was highly engaged by your article. It's disturbing though when Mascots that we all grew up with are being targeted by the government and society as "unhealthy". With all the new stringent child marketing guidelines, mascots that we know and love are now on the chopping block (ie-Tony the Tiger, the Keebler elves, etc). It makes every marketer wonder--with all the money that has been spent to create and define brands by using these mascots--is it worth it to create and develop a mascot when the government can create regulations that say you must rethink your marketing strategy because your mascots are selling too much of your product and your product is not healthy enough for America's youth??? Just my two cents, which you can read more about on my alternative marketing blog www.AlternativeMarketing101Blog.com. As a branding and activation specialist I was highly engaged by your article. It’s disturbing though when Mascots that we all grew up with are being targeted by the government and society as “unhealthy”. With all the new stringent child marketing guidelines, mascots that we know and love are now on the chopping block (ie-Tony the Tiger, the Keebler elves, etc). It makes every marketer wonder–with all the money that has been spent to create and define brands by using these mascots–is it worth it to create and develop a mascot when the government can create regulations that say you must rethink your marketing strategy because your mascots are selling too much of your product and your product is not healthy enough for America’s youth??? Just my two cents, which you can read more about on my alternative marketing blog www.AlternativeMarketing101Blog.com.

]]> by: Maria Elena Duron http://vik.podbean.com/2007/09/05/mascot-branding/#comment-49256 Tue, 11 Sep 2007 05:23:14 +0000 http://vik.podbean.com/2007/09/05/mascot-branding/#comment-49256 I do believe that's the hardest question on personal branding I run into - how do I separate my brand from the company when "I am the company" or "people know I'm the company". Every transition consultant you speak to will tell you to "begin with the end in mind" and have an exit strategy. So, if you know you're exiting why would you leave some of your personal self behind? Business books such as Michael Gerber's eMyth tout that a business is an profitable enterprise that works with out you. And, yet, many of the business owners, I work with, make their business work because THEY are the business. Great post on Mascots - which I've seen some clients use in transitioning their business persona to something that could go with the business. Still, a tough transition yet, you're right Vik, I've seen it work! Great post - lots of food for thought! I do believe that’s the hardest question on personal branding I run into - how do I separate my brand from the company when “I am the company” or “people know I’m the company”. Every transition consultant you speak to will tell you to “begin with the end in mind” and have an exit strategy. So, if you know you’re exiting why would you leave some of your personal self behind? Business books such as Michael Gerber’s eMyth tout that a business is an profitable enterprise that works with out you. And, yet, many of the business owners, I work with, make their business work because THEY are the business.

Great post on Mascots - which I’ve seen some clients use in transitioning their business persona to something that could go with the business. Still, a tough transition yet, you’re right Vik, I’ve seen it work!

Great post - lots of food for thought!

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