PRACTICE MARKETING blog

Your seminars, workshops, and classes shouldn’t just be educational. It should be entertaining; role model a showman.  Your presentations (that is, performances) should be memorable experiences… of what makes you different & better. Your personality needs to shine through… not only through the subject material, but through the THEME EXPERIENCE.

On Sept 18, I will be the MC for the Cross Island YMCA & Strong Kids: A Perfect Match fundraising dinner and awards ceremony. I sit on the Board for this Y and chair our Strong Kids campaign (we give grants to families who cannot afford the YMCA). Among the 3 honorees, we will be awarding our past Board chair (and my current client) Dan Gerstman.

Through consistent design, decoration, and puns, we will be serving a Tennis-themed evening. As the MC, I noticed that the microphone was inconspicuously ignored from the theme. But what a perfect opportunity to decorate the head! So I cut up a tennis ball (around its seam) and the rubber naturally wrapped itself around the microphone. It will be able to pick up my voice clearly through the top and side that is to me (uncovered by the ball). To the audience, it will be a subtle treat (and I’m sure most will notice — and remember).

The next time you have to (that is, get to) step up to the mic, make it yours! Keep all the decorations consistent and in alignment with the theme. Your creativity personality will shine through. And thus, you will brand yourself in another memorable way.

Isn’t it amazing how we remember the small, odd details!

What kind of extraordinary incidentals have you experienced?