your GENETIC personal brand… is going to be googled.
Sep 15th, 2007 by Vikram Rajan
Ah, there are so many ways we can influence the way people perceive our personal brand. But our real personal brand - our genetic code - is hardwired (for now).
What if we could understand (and improve) our whole DNA, and our genetic strengths and weaknesses? And what if we could have our medicine tailored to our genes? And what if we could google our genetic family tree & our distant relatives? Well, welcome to the future personal brand community:
23andMe.com, started by Anne Wojcicki, the wife of Google founder, Sergey Brin, is going to help
us store, analyze, and possibly create a search-based community of our genetic code — for free. Google has invested about $4 mil into this company; and has many genetic research companies as investors too.
A couple of the blogs I read referenced the Forbes article about it. It’s worth the read. And the webcast about the company powering the genetic deciphering (Illumina) is also facinating. Preview the audio through the slideshow; it can get a bit technical, but fast-forward to the truly sci-fi future we will experience in the next few years.
The future is now. Your personal brand community is about to go genetic. And our family tree is about to expand big-time! …talk about personal brand SEO!
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Hey, nice posting … there’s nothing we won’t be searching soon, time to ride the wave. Thanks for you comment on PeriodOne - we teachers are on board the personal branding revolution: all of our kids have blogs maintained by the school. Great site you’ve got going here!