800 lb. GUERILLA in the room
Sep 25th, 2007 by Vikram Rajan
What’s the biggest objection given to you by prospective clients?
What’s the biggest misconception or stigma about your service, product, or profession?
What’s wrong with the dominant professional (famous celebrity) in your field?
They’re thinking about it whenever you sit on the other side of the table. Even if you don’t bring it up, it’s looming in the back of their mind. You don’t have worry about it.
You can turn objections into your best personal brand marketing tool! Listen to the podcast and discover how I helped 2 professionals dance with the 800 lb. guerilla in the room!
Tell us about the biggest objection, misconception, or myth folks around talking about … behind your back. Show us how you flip it to your favor.
HINT: This is an example of how to use Buzz Stream #6, as featured in the audio-book INSTANT BUZZ.
Standard Podcasts [6:06m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (4504)
Vik - Really great tip. I’ve often used the term “Elephant in the Room” around much the same subject.
You have contexted this concept in marketing & branding, as it should be. I have contexted it in the realm of sales.
You are absolutely correct in that whatever the “common misconceptions” about a profession/product or service, if we don’t know them & how to address them clearly, succinctly & with an accompanying “story” or narrative, we are ignoring the 800lb Guerilla in the room. I also agree that it’s up to us to bring up these “unvoiced objections”.
I have had a very successful career in marketing & sales in no small part due to the fact that I make it my responsibility to know any and all of my prospects concerns & misconceptions, and to address them before I’m asked whenever possible. This has proven me as “trustworthy” in the prospects minds, over and over again.
Really great distinction Vik! - Thanks Mark Bullock http://www.realbusinessvision.com