Comments on: 800 lb. GUERILLA in the room http://vik.podbean.com/2007/09/25/800-lb-guerilla-in-the-room/ How lawyers, accountants, & financial advisors can practice marketing personal brands, within codes of ethics & compliance. Fri, 05 Dec 2008 13:30:30 +0000 http://podbean.com/?v=3.2 by: Mark Bullock http://vik.podbean.com/2007/09/25/800-lb-guerilla-in-the-room/#comment-114934 Tue, 24 Jun 2008 20:58:09 +0000 http://vik.podbean.com/2007/09/25/800-lb-guerilla-in-the-room/#comment-114934 Vik - Really great tip. I've often used the term "Elephant in the Room" around much the same subject. You have contexted this concept in marketing & branding, as it should be. I have contexted it in the realm of sales. You are absolutely correct in that whatever the "common misconceptions" about a profession/product or service, if we don't know them & how to address them clearly, succinctly & with an accompanying "story" or narrative, we are ignoring the 800lb Guerilla in the room. I also agree that it's up to us to bring up these "unvoiced objections". I have had a very successful career in marketing & sales in no small part due to the fact that I make it my responsibility to know any and all of my prospects concerns & misconceptions, and to address them before I'm asked whenever possible. This has proven me as "trustworthy" in the prospects minds, over and over again. Really great distinction Vik! - Thanks Mark Bullock http://www.realbusinessvision.com Vik - Really great tip. I’ve often used the term “Elephant in the Room” around much the same subject.

You have contexted this concept in marketing & branding, as it should be. I have contexted it in the realm of sales.

You are absolutely correct in that whatever the “common misconceptions” about a profession/product or service, if we don’t know them & how to address them clearly, succinctly & with an accompanying “story” or narrative, we are ignoring the 800lb Guerilla in the room. I also agree that it’s up to us to bring up these “unvoiced objections”.

I have had a very successful career in marketing & sales in no small part due to the fact that I make it my responsibility to know any and all of my prospects concerns & misconceptions, and to address them before I’m asked whenever possible. This has proven me as “trustworthy” in the prospects minds, over and over again.

Really great distinction Vik! - Thanks Mark Bullock http://www.realbusinessvision.com

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