Which TARGET MARKET is right for you?
Oct 28th, 2007 by Vikram Rajan
Stop being all things to all people. Stop chasing more than 1 rabbit.
Targeting a market can be nerve-wracking to some. ‘Decision’ means ‘to cut off.’ These are the strategic risks entrepreneurs are paid to take. I’ve heard many different fears from my clients: They feel as if they’d be alienating, forgetting, or leaving-behind some of their best clients.
But target marketing need not be a shot in the dark. In fact, it’s completely the opposite. Picking the right niche should be a well-researched, and justified move. I’ve identified 6 factors that can help you predict whether or not a tight-knit Community will spark word-of-mouth buzz for you; that’s the topic of the “SALES MOMENTUM” audio-book.
But what’s the first step? Where should you start, as you try to figure out which target market is right for you? The attached podcast gives you a head-start on the best decision you can make!
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Vik, Great audio and sound advice! Many are fearful of “targeting their market” and think they’ll lose out on getting all the clients or business that they can. And, the opposite is true - when you’re a specialist people seek you out. Wonderful tips on how to discover and define your target market. Maria Elena Duron