PRACTICE MARKETING blog

A major component of personal branding is sharing your expertise through articles and columns. Last month, Financial Advisor publications debuted my “21st Century Marketing” column. And this week, Personal Branding magazine debuted my “Entrepreneurship Branding” column. (The publisher’s blog is linked on my blogroll on the side.)

Below is a quick video of Dan Schawbel, publisher of Personal Branding magazine, talking about it. BTW: Dan donates proceeds of the subscriptions to charity! I particularly like the video’s Spanish subtitles. While I can’t read them, I do like the broad appeal. (On a related note, I also write a business column for Dominican Times magazine, which is bi-lingual.)