branded category: co-branding with clients
Nov 13th, 2007 by Vikram Rajan
I just finished working out, and eating while watching TV. Sometimes, life is simply great. The TV turned on to a local station replaying Wheel of Fortune… celebrity edition, no less. I think, “hey, why not?”
I already talk about the Wheel of Fortune game show to make another point (more on that later). And now, they’ve done it again:
The first category was “People” — not “people.” The category was branded with the People magazine logo and the phrase referenced what would be found inside People magazine. I wonder if People magazine paid for this “branded category.” No doubt it’s clever promo for the magazine. And it’s interesting to viewers and players of the show.
My point is not to herald Wheel of Fortune (tho I do)… rather, this instance reminds me of how innovative we can be once we view our clients as partners. Together everybody achieves more. Cooperate & grow.
How have you partnered with clients to market your practice(s) or to add greater value to your clients?
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