PRACTICE MARKETING blog

For the past few weeks I haven’t been blogging much. Like any other habits, it waxes and wanes; yet the consistency should be maintained. So I’ll be returning to professional blogging in a month from now.

For the next month, I’ll be travelogging:

The Rotary Club foundation is sending me for a month-long trip to the Philippines. I’ve been chosen to get to know their business community and meet their VIPs, including Rotarians.

Originally blogs were chronological logs of personal lives, much like Gulliver’s travelogue. In the past few years, this 21st century soapbox has become the best way for experts to establish, build, grow, and communicate their personal brands.

Blogs are powerful for how interactive they can be. They are more one-way than a forum, but can also enable conversations like a message board or forum. And these grew out of the Bulletin Board Systems (BBSs) of the 1980s & ’90s.

As the World Wide Web took shape, these types of websites became weblogs. And now, my clients know how much I believe in its power.

Marketing is everywhere. We are always marketing ourselves. And we are always being marketed to. So for the next month, I’ll let you know how they do it on the other side of the world… which isn’t that far away anymore.