Nowadays, a 30-second elevator pitch is way toooo long! Worse, our prospects, referral partners, and centers of influence can barely remember all of it. Even worse, we rarely can remember our whole 30-second “elevator pitch.” And when we do, it sounds too canned!
Rather, by perfecting our catchphrase, we’ll have a Short, Memorable, Appealing, Repeatable, and Timely one-liner or headline that our targets will use to recommend us. A catchphrase headline then becomes the predominant theme tying together all of your marketing collaterals, including your business card, 1-pagers, tri-folds, websites, and conversation starters.
In this live video with over 50 lawyers, real estate professionals, accountants, bankers, and financial advisors, I walk you through Perfecting Your Catchphrase.
The audio-book Sales Momentum goes into more background why it works and how you can use your Catchphrase to close more deals, more quickly.
CLICK THE “E-BOOK” LINK BELOW TO DOWNLOAD THE .PDF WORKSHEET FOR THE VIDEO SEMINAR.
Posted in Uncategorized on Apr 22nd, 2008 Comments Off
I AM BACK! Yes, there is a big gap between the last post and this one… nearly 2 months. I took the month of March off (from my practice and from blogging) to tour the Philippines, on behalf of the Rotary Club Foundation (its Group Study Exchange for young professionals). It was wonderful to see how the Rotarians are improving the extreme disparity.
While over there, I did 2 impromptu seminars: 1, for their largest privately-held real estate development & management firm, Century Properties (owned by their Ambassador to China, Mr. Jose Antonio - who recited my bio from memory).
My 2nd seminar in March was for Philamlife, aka AIG Philippines, their largest insurance agency (SGA). I addressed over 21 MDRT (Million Dollar Round Table) qualifiers, and 30 aspirants at their first team meeting; Philamlife CEO, Mr. Jose L. Cuisia, Jr. was in attendance. I sold dozens of books, and expect to return to do more business in the near future… BUT NOW ONTO MORE PRACTICE MARKETING THUMB-RULES:
A big area of interest (and focus) for my clients with firms, and especially for the agency managers and broker-dealers that I work with is RECRUITING.
I am in the process of developing 2 recruitment programs, based on our Personal Brand Marketing Model™. My column on this topic is featured in the free version of Personal Branding magazine. You can get a copy at PersonalBrandingSample.com.
While the issue is really dedicated to “being recruited,” as the e-zine’s Entrepreneurship Branding columnist, I focused my article on “recruiting others.” Here’s a quick video featuring the publisher:
