PRACTICE MARKETING blog

I AM BACK! Yes, there is a big gap between the last post and this one… nearly 2 months. I took the month of March off (from my practice and from blogging) to tour the Philippines, on behalf of the Rotary Club Foundation (its Group Study Exchange for young professionals). It was wonderful to see how the Rotarians are improving the extreme disparity.

While over there, I did 2 impromptu seminars: 1, for their largest privately-held real estate development & management firm, Century Properties (owned by their Ambassador to China, Mr. Jose Antonio - who recited my bio from memory).

My 2nd seminar in March was for Philamlife, aka AIG Philippines, their largest insurance agency (SGA). I addressed over 21 MDRT (Million Dollar Round Table) qualifiers, and 30 aspirants at their first team meeting; Philamlife CEO, Mr. Jose L. Cuisia, Jr. was in attendance. I sold dozens of books, and expect to return to do more business in the near future… BUT NOW ONTO MORE PRACTICE MARKETING THUMB-RULES:

A big area of interest (and focus) for my clients with firms, and especially for the agency managers and broker-dealers that I work with is RECRUITING.

I am in the process of developing 2 recruitment programs, based on our Personal Brand Marketing Model™. My column on this topic is featured in the free version of Personal Branding magazine. You can get a copy at PersonalBrandingSample.com.

While the issue is really dedicated to “being recruited,” as the e-zine’s Entrepreneurship Branding columnist, I focused my article on “recruiting others.” Here’s a quick video featuring the publisher: