Perfecting Your Catchphrase - Buzz through headlines
Apr 28th, 2008 by Vikram Rajan
Nowadays, a 30-second elevator pitch is way toooo long! Worse, our prospects, referral partners, and centers of influence can barely remember all of it. Even worse, we rarely can remember our whole 30-second “elevator pitch.” And when we do, it sounds too canned!
Rather, by perfecting our catchphrase, we’ll have a Short, Memorable, Appealing, Repeatable, and Timely one-liner or headline that our targets will use to recommend us. A catchphrase headline then becomes the predominant theme tying together all of your marketing collaterals, including your business card, 1-pagers, tri-folds, websites, and conversation starters.
In this live video with over 50 lawyers, real estate professionals, accountants, bankers, and financial advisors, I walk you through Perfecting Your Catchphrase.
The audio-book Sales Momentum goes into more background why it works and how you can use your Catchphrase to close more deals, more quickly.
CLICK THE “E-BOOK” LINK BELOW TO DOWNLOAD THE .PDF WORKSHEET FOR THE VIDEO SEMINAR.
Hello Vik!
I LOVE the acronym! Well done!
Maria Elena Duron