Prospecting Thumb-rule #10
Posted in COMMUNICATIONS, Controls, Channels on Jun 24th, 2008 1 Comment »
Marketing Thumb-rules #204: Dedicate at least 20% of your productive time to marketing.
Most of my clients are so busy and so successful that marketing time seems to “get in the way.” But marketing is about planting seeds that will bear fruit in months down the road. 20% is about 1 day a week, or about 1 full hour every day. For those of us who are regular networkers, bloggers, e-newsletter/article writers, etc… this comes easy.
In bad times, we are too desperate to plant seeds; we need to eat the fruits today. In great times, we seem too busy to plant seeds; we’re stuffed with the fruits today. Thus, most professionals yo-yo between feast and famine. The smart ones make marketing a consistent habit, and enjoy pleasurable practice growth continuously.
Your first step? As another Marketing Thumb-rule says, “You have to block the time.” Staring at our calendar, it’s chock-full… then skip ahead 2 or 3 weeks… and now start to block out time with specific Marketing Action Goals. Hold yourself accountable, or bring in a Practice Marketing Advisor to map the plan out and hold you and your staff to task.
For more thumb-rules, visit MarketingThumbrules.com.
