7 Thumb-rules to write your “Marketing-friendly Bio,” with MY actual example
Aug 11th, 2008 by Vikram Rajan
When I work with clients, our relationship is forged on what I call “The 10 Basics.” It is what it sounds like. And even seasoned professionals have to go back to the basics once they are serious about marketing their personal brands. One of these basics is their “Marketing-friendly Bio.” Some of my clients have a CV (curriculum vitae) or resume; but most have to dust it off.
Don’t worry about the past. Start from scratch. We don’t want a boring litany of professional moves. As a practicing professional, your Marketing-friendly Bio should show-off your expertise, experience, and enjoyment. I’ve attached a template of 7 thumb-rules, with my own bio as an example. More importantly, erase what I wrote, and brag about yourself.
Remember your professional codes of ethics and what compliance/legal wants to see. Name-drop and use “keywords” your target prospects would catch onto. Moreover, let the star within you shine! 
(This is a wonderful exercise to do with your networking circles. Learn how to brag about one another.)
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