I'm watching CNN's "Revealed" documentary of Obama. It's reminding me of the "glorious" beginning of Barack's professional career... sacrificing any number of high-income, high-profile positions in any city he would want... Instead, Obama returns to the southside of Chicago to organize... and launch his political movement.
Barack has become a hero of his community. Those against him make fun of his "fan club." Indeed.
I'm a big fan of the book Primal Branding. I believe every professional should read it: Forge a fantastic vision for your practice.
A few posts below I attached a template for writing a market-friendly bio.
In the early years of your professional career... what are some of those formative anecdotes?
A few years ago I created The Anecdote Game for local professionals to play & practice. (The Game got too involved and long as it was valuable to all the professionals practicing!)
I'll share a video on The Anecdote Game & Formative Anecdotes soon. I'll share some of my own formative anecdotes as examples.
It often comes up with new relationships: "How did you get into your field?" Formative Anecdotes paint a picture of your Character and Purpose, while showcasing Competency.
The more "heroic" and "overcoming" your Formative Anecdote... the more charismatic it will be... Dare you call it your Creation Story? It should be on your website/blog. Share your anecdotes.
