Make People Feel Good
Aug 24th, 2008 by Vikram Rajan
Personal Branding Thumb-Rule # 29
I must admit this is very easy for me because it is my nature it is part of who I am. Realizing that this is one my strengths has been a critical component in my success as a marketing professional, and a as a manager of sales people.
As a 30 year veteran of the home financing industry (most cringe at the mortgage word these days), I have had to rely on realtor’s to refer me business. Realtors are bombarded my sales people and usually put up a thick wall when you meet them. They want to avoid you like the plague. My success has been based upon likability. I always try to make them feel good. Offer a complement, give a smile and always a positive attitude. Ask their opinion, listen to their challenges, offer help, just make them feel good and that wall will soon disappear.
All people Like to do business with those they like. As you help people feel good, they will like you.
