Is Your Marketing Action Plan Counter Intuitive?
Mar 2nd, 2009 by barrylaub
Now more than ever you need to differentiate yourself from your peers. Everyday you hear that times are tough and that money is tight. This may be the best news that you have heard.
What am I saying? Have I lost my mind? Just the opposite: read on. When times are tough and money is tight, one of the first budget items that practices and firms cut is marketing. Cutting back saves money doesn’t it? Actually, cutting back on marketing can create an even deeper problem called smaller market share.
Not investing in marketing is counter intuitive to good business thinking. When you promote yourself when many aren’t, prospective clients will consider you above others. This climate presents the opportunity that you have been waiting for and lends itself to a high ROI for your strategic marketing investment. Do not be one of the many who act counter-intuitively to good business sense. Grab as much of the market share as you can handle, while others cut back.
You can market yourself with little or no cost. Actively gather testimonials and referrals. Publish a blog and an e-newsletter. Attend targeted networking events. Set up speaking engagements. These are just a few ideas. For maximum efficiency and accountability, retain a marketing coach.
| Rate it: |
 Email it
|
      |
|
Market, Market, Market! It is the key and something not to cut back on when times are tough. You hit the nail on the head. Its a difficult thing to do but its achievable, even for individuals. You have to sell yourself right? Aside from hiring a marketing coach a good source is personavita.com it allows you to really create a brand for yourself to go out and market.
This is it! This environment is an excellent one to market our way into taking market share from those who are retrenching. Thanks Barry.
I really like your blog - great content.
I hear from financial advisors weekly who want to get new clients, but they are not willing to get out of their comfort zones and try new marketing tactics. Some of them even want to decrease their marketing budget - BAD IDEA - as this post advises. In a time when folks want to cut the budget, marketing is not where they should do the damage.
Thank you, Suzanne Suzanne Muusers Prosperity Coaching LLC http://www.prosperitycoaching.biz