Classic story. I’ve had this same experience many times in the course of my business. No matter how good an outsource provider a firm chooses, there’s a point where they actually have to DO something internally as well for their program to be a success. One of the few things that can really prevent my firm from getting results with a client is disengaged management. No one knows a client firm’s story like its own execs, but if they don’t take the time to partner with a service provider to create a plan together, it can be a very tough road. So a lot of my efforts initially are about choosing a “key person” in the client firm, and really getting them excited about the process and the possibilities.

I’d like to see what you think of a recent article I wrote, about how preparation and engagement can help a company save thousands on their marketing initiatives. It would be great to get your feedback on any ways my firm could improve in engaging clients on longer-term initiatives. http://orioncreativegroup.com/articles/save-money-0409.php

Thanks! Keep up the good work!

-Harley Orion Creative Group