PRACTICE MARKETING blog

For the third year in a row, the American Bar Association is rating the bLAWg 100 as the Cover Story of their December 2009 issue. They have 9 categories of editor-picked blogs which you can now vote for: Click for the complete list. This is extremely significant for the legal profession; the ABA has mainstreamed the use of blogs as informational (and promotional) resources. Thus, there should be no excuse or hesitation by any lawyer to start a blog - especially if you have a newsletter. The ABA has strict codes of ethics how websites, blogs, and other promotional materials must be labeled. But as followed, the ABA not only condones blogs, but wants to promote yours (if it's good enough). So start now, and you can be among the dozen new blogs for 2010 (40 new bLAWgs made it for 2009).

I also commend the ABA for taking such a pro-active and progressive stance on blogging. As a premier professional association, I am sure much debate went into this new form of media and its potential consequence on the public. The Internet has brought on new complexity for the profession, like lawyer ratings; not all of them are so welcome as bLAWgging.