Last Thursday I was invited (again) to be the final speaker in this season’s series of business seminars at the Half Hollow Hills library in Dix Hills, Long Island (NY). I’ve attached the handout I used - feel free to print it out and follow along this full seminar! Ask your questions as comments below.
You may notice the handout is missing “Question 14″ - or really the second worksheet… The Marketing CheatSheet™.
Well, if you want to know EVERY marketing channel & collateral for traditional AND on-line marketing –> Order an audio-book (or my NEW TEXT BOOK, 365 Marketing Thumb-rules™) and I’ll give you the Marketing CheatSheet™ FOR FREE!
In the meanwhile, use the worksheet along with the video seminar and grow your practice to the next level… post questions/comments by clicking Comments below.
Nowadays, a 30-second elevator pitch is way toooo long! Worse, our prospects, referral partners, and centers of influence can barely remember all of it. Even worse, we rarely can remember our whole 30-second “elevator pitch.” And when we do, it sounds too canned!
Rather, by perfecting our catchphrase, we’ll have a Short, Memorable, Appealing, Repeatable, and Timely one-liner or headline that our targets will use to recommend us. A catchphrase headline then becomes the predominant theme tying together all of your marketing collaterals, including your business card, 1-pagers, tri-folds, websites, and conversation starters.
In this live video with over 50 lawyers, real estate professionals, accountants, bankers, and financial advisors, I walk you through Perfecting Your Catchphrase.
The audio-book Sales Momentum goes into more background why it works and how you can use your Catchphrase to close more deals, more quickly.
CLICK THE “E-BOOK” LINK BELOW TO DOWNLOAD THE .PDF WORKSHEET FOR THE VIDEO SEMINAR.
I usually put cool web-based resources and tools in my “cool web resources” area - located on the lower left of this blog. But this tool takes the possibilities of our image-based branding to a whole new level. As someone who often helps edit and enhance images, this web-based image editor is impressive not only in its results - but in its innovative process:
It’s hard to fully explain what Rsizr (as in “resizer”) can do for your photos. Their blog image gallery (cool layout, btw) quickly shows the possibilities. I appreciate the behind-the-scenes video (below) that shows HOW this technology works! Sometimes when new services seem “too good to be true,” or seem “just like” something else, it’s good to get a little technical.
I hope the mumbo-jumbo doesn’t throw you, but rather illuminates how innovative this tool can be for you. I haven’t yet played with this, since I just learned about it through the Mashable blog. But I am already imagining the possibilities of this web-based image editor. It could use a better help function, but with a little practice, you (or your assistant) should be able to use this amazing image editor.
If you do play with it, please link your own gallery here for us to check out. Together, everybody achieves more.
I learned about this through the Mashable blog post:
Widgetbox - home of my own ‘blidget‘ (which allows you to embed a blog widget of my recent posts) has created a simple Facebook application builder: The App Accelerator.
Whatever you can create in HTML, including Flash, can be converted into your very own Facebook application.
A few months ago, Facebook opened up its network to any software developer to help its users customize their on-line community experience. Since then, we’ve been flooded with ways to express ourselves, test our personalities, give each other cutesy distractions.
And now you can join the fun. Facebook applications are naturally Pollen (aka, viral). While you can create your own blog-widget Facebook app, a more user-centric (and self-expressive) opportunity would probably take off faster.
I haven’t yet experimented with it.. but I plan to! Tell me what you’re creating, and I’ll be sure to add your glitter to my Facebook page.
What’s the biggest objection given to you by prospective clients?
What’s the biggest misconception or stigma about your service, product, or profession?
What’s wrong with the dominant professional (famous celebrity) in your field?
They’re thinking about it whenever you sit on the other side of the table. Even if you don’t bring it up, it’s looming in the back of their mind. You don’t have worry about it.
You can turn objections into your best personal brand marketing tool! Listen to the podcast and discover how I helped 2 professionals dance with the 800 lb. guerilla in the room!
Tell us about the biggest objection, misconception, or myth folks around talking about … behind your back. Show us how you flip it to your favor.
HINT: This is an example of how to use Buzz Stream #6, as featured in the audio-book INSTANT BUZZ.
The picture was taken from Flickr, seemingly under the ‘appropriate’ commercial rights, and altered (mirrored). But the young woman (nor her family) was NOT involved in the decision-making process, were NOT notified, or compensated.
It seems that the young woman never granted rights to her image, but rather ‘a friend’ did — possibly without understand the full possible consequence. (I guess he never figured her friend would be plastered all over Australia tongue-in-cheek.) Her family is apparently suing Virgin, as I came to know through the AdFreak blog.
The comments from the young woman displayed in the ad, her brother (filmmaker), and other interested bloggers are well worth the read. You may like to add your 2.0 cents.
FYI: Creative Commons - half search engine; half standard creator - allows image-makers to create less-than “All rights reserved” images to be used in a variety of ways; commercial usage is explicitly stated (or denied). It’s a useful image resource for designers, et al. when used properly and ethically.
Your seminars, workshops, and classes shouldn’t just be educational. It should be entertaining; role model a showman. Your presentations (that is, performances) should be memorable experiences… of what makes you different & better. Your personality needs to shine through… not only through the subject material, but through the THEME EXPERIENCE.
On Sept 18, I will be the MC for the Cross Island YMCA & Strong Kids: A Perfect Match fundraising dinner and awards ceremony. I sit on the Board for this Y and chair our Strong Kids campaign (we give grants to families who cannot afford the YMCA). Among the 3 honorees, we will be awarding our past Board chair (and my current client) Dan Gerstman.
Through consistent design, decoration, and puns, we will be serving a Tennis-themed evening. As the MC, I noticed that the microphone was inconspicuously ignored from the theme. But what a perfect opportunity to decorate the head! So I cut up a tennis ball (around its seam) and the rubber naturally wrapped itself around the microphone. It will be able to pick up my voice clearly through the top and side that is to me (uncovered by the ball). To the audience, it will be a subtle treat (and I’m sure most will notice — and remember).
The next time you have to (that is, get to) step up to the mic, make it yours! Keep all the decorations consistent and in alignment with the theme. Your creativity personality will shine through. And thus, you will brand yourself in another memorable way.
Isn’t it amazing how we remember the small, odd details!
What kind of extraordinary incidentals have you experienced?
Want to make a splash with your next seminar or event invitation?
Want to grab the attention of prospective clients?
Want to get ‘em keep talking about you… with INSTANT BUZZ?
Want to thank somebody in a fun way?
Here’s how to generate more Response from your next Regular mail campaign!
Your clients & prospects will surely remember you & talk about you, even when you’re not there!!
Quick 3 minute audio photo slideshow of me doing it! Ad specialties, promotional items, and greeting cards are always great… but, this is the best choice for cost, safety, novelty, & fun appeal! What other great Regular mail response gimmicks you got?
Sendaball.com send a ball The Big Idea with Donny Deutsch
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes.
So I cut up a tennis ball (around its seam) and the rubber naturally wrapped itself around the microphone. It will be able to pick up my voice clearly through the top and side that is to me (uncovered by the ball). To the audience, it will be a subtle treat (and I’m sure most will notice — and remember).
