I just came out with new two new audio-books, SALES MOMENTUM: Meet more prospects who’ll close themselves & WEB MARKETING 2.0: Market yourself like Craigslist, YouTube, & eBay.
My next audio-book will elaborate on my attached 5-minute podcast, MARKETING TIME MANAGEMENT. I describe how to develop the 3 marketing habits (also described in SALES MOMENTUM).
I can’t wait to help you improve your website. Now we’ll be able to see what works and what doesn’t, first hand. Like the creator of this free website add-on says, “It’s like looking over their shoulders while they surf your website.”
Literally watch recordings of your website visitors - they don’t have to install or confirm anything -
watch where visitors click (even over non-links),
where visitors don’t click,
where mouse hovers,
where abouts they are looking,
how long your visitors stay on pages,
which page on your site they go to next,
how they are filling out forms,
and if, when, and where they abandon forms.
It sounds like the perfect website market research tool. I just learned about it, and about to update all of my websites! Can your website take advantage of this Javascript module? Ask me.
—- I just wrote an e-mail to a client giving some advice………………………..
Your website, and e-newsletter, are examples of the kind of attention you can gain from having well-designed impressions. Your business card must earn respect by the conservative, traditional, and old fashioned - it’s expected from a lawyer; you know that.
Going against a strong expectation is a contradiction that may bring on the wrong sort of attention: I’m calling it “the Sanjaya effect.” However, on that note, with the right personality… you too can pull it off. How much do you want to leverage your personality?
Advertisements - be in printed, audio (radio), video (tv) - or any other collaterals should achieve your goal. Some marketing collaterals are meant to position your brand with the right target community. Others are meant to actively generate leads right away.My latest podcast quickly talks about the two types of focus an ad, brochure, website, or postcard can have. I also cite quick thumb-rules for you to make the necessary improvements to achieve the right result.
Ever wonder how Bush won … “again”? No president has ever been re-elected with such low approval ratings. All it took was the right strategy… a new documentary DVD reveals how it happened through candid interviews from both sides.
Personal brand marketing strategy goes hand-in-hand with political campaign strategy!
In my audiobook INSTANT BUZZ, I actually reveal one of the most Influential books on the Bush campaign, as quoted by the RNC Chairman Ken Mehlman. It’s referenced by Matthew Dowd (Chief Strategist Bush 2004 Campaign) as he’s interviewed in this great interview-driven documentary:
In Fall 2006, film makers, James D. Stern & Adam Del Deo, released “…So Goes the Nation” through IFCfilms. It recently came out on DVD; watch it!! Study it!! And tell others… I think it’s the next best Secret. Last night, I saw the documentary three times in a row… including the directors’ behind-the-scenes commentary.
Sadly the DVD (and the trailer below) is packaged in typical “pro-liberal/anti-Bush” garb (obviously that didn’t stop me). But the movie is so much better than propaganda.
Camera crews {in typical realityTV form} follow 4 everyday campaigners through their trials and tribulations in the most pivotal state in the election (Ohio): 2 on the Kerry 2004 side, and 2 for the Bush Campaign 2004. As an activist who’s dedicated years to grassroots organizing, it was very reassuring to me.
While this narrative provided great suspense (even though we all know the ending), I loved the interviews: 8 TOP INSIDERS ON BOTH THE KERRY CAMPAIGN & THE BUSH CAMPAIGN GAVE CANDID INTERVIEWS on “What in the world were they thinking????”:
~1~ Mary Beth Cahill - Kerry Campaign Manager
~2~ Ken Mehlman - Bush 2004 Campaign Manager
~3~ Matthew Dowd - Chief Strategist Bush 2004 Campaign
~4~ Mark McKinnon - Media Director for Bush 2004 Campaign
~5~ Terry McAuliffe - Democratic National Committee Chairman
~6~ Tad Devine - Communications Director for Kerry Campaign
~7~ Ed Gillespie - Republican National Committee Chairman
~8~ Paul Begata - Clinton campaign advisor (former co-host of CNN CrossFire)
Both sides explore one of the most important marketing strategy decisions: PERSUASION or MOTIVATION? Which won?
Listen to one of my favorite parts of “…So Goes the Nation” in my podcast. Mark McKinnon, Bush Media Strategist, describes how he set up Kerry to blunder!
~Watch ‘…So Goes the Nation’ & share it as a gift.
Last year I wrote a quick book, “101 Thumb-rules from the Top Business Advisors.” It works as a great Idea Journal. Moreover, it reminds us of many lessons we may know already — and those we can always work on. For example:
Want to manage your time better? Want to tackle your to-do list the right way?
My podcast shares a pivotal thumb-rule is that often repeated by my father, and quoted by our clients.
BTW: There is a difference between a thumb-rule and a cliche… I cleared it up the audio.
I visit the offices of many business advisors. And very often I still see an inkjet shuffling out fuzzy flyers, makeshift brochures, etc. There is a better way to make D-I-Y marketing collaterals stand out. Like I summarize in the podcast, “it’s the little things that make a difference.”
There are 4 main ways to have your website rank higher in search results with Google, Yahoo, MSN, or AOL. These aren’t magic tricks, secrets, schemes, or trickery… it makes sense once you know what search engine “spiders” (like Googlebot) look for. We aren’t wizards or gurus… we manage specific controls, including:
#1) Have a lot of the right keywords within the tags & within the content on your website. Content should read naturally, yet be chock-full of relevant keywords; web content editors & consultants (ahem, ahem) can help you find the right balance.
Do not force it to happen; e.g., you may notice strings of keywords on the bottom of pages. Not only does it cheapen the look of your site, the evolving “organic” or “human language” search algorithms will roll their eyes at it as we do.
#2) My 2:54 minute podcast reveals another step you should take. Done well, it can even trump #1. The attached audio also offers you the quickest way to actually make use of the tip!
Do you know the right answer?Comment below.
Why is {my podcast tip} considered so highly by search engines? What’s the logic?
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