Ms./Mr. MICROPHONE
Jul 6th, 2007 by Vikram Rajan
Scroll to the bottom to play an audio of these recommendations…
Look in the mirror and meet Ms. / Mr. Microphone!
This year you’ll be working on maximizing your time-based income. As you seek help through assistants, you’ll be ready to invest more time and money toward your long-term dreams. You’re trading (limited) hours for (limited) dollars for now.
This year you’ll be affirming your persona as Ms. or Mr. Microphone: That is, you will become comfortable in front of people as you project your personal brand. Consequently, you’ll be perceived as a subject matter expert.
The microphone is literal: Become active in groups to be invited as an expert speaker, and create your own schedule of seminars. Audio record all your speaking engagements. The microphone is also proverbial: Start blogging and writing expert articles. We can help you manage your marketing time, or get over your technology hurdles. Ask Vik your questions: 516.642.4100.
You’re probably only using 1 or 2 of the 7 marketing channels (“W.A.T.E.R.S.S.”). No single channel is perfect: As you grow this year, increase your marketing budget to dedicate more time, money, and energy to multiple marketing channels.
But first things first, step up to the mic and brand your reputation as an expert!
QUICK THUMB-RULES:
- Niche your target market: Focus on a community that has an urgent need for your specialized expertise.
- Write down Weekly Activity Goals that will help you achieve your Monthly Results Goals.
- Make it a habit to write out or audio record at least two 2-minute blog posts every week.
5 QUESTIONS TO CONSIDER:
- How well do your marketing materials celebrate your personal brand & excellent client service?
- How consistent and current are its look and feel?
- How many testimonials and anecdotes does it feature?
- Have you targeted a niche Community that is begging for your specialized expertise?
- How goal-oriented and consistent are your weekly marketing habits?
Read about the Personal Brand Personas: Ms./Mr. Products | Ms./Mr. Platform | Ms./Mr. MAESTRO
READ HOW WE CAN HELP YOU Leverage your Personal Brand
